Brand Storytelling: Using Video to Tell Your Company's Story
In today's digital age, video has become one of the most powerful tools for brand storytelling. By leveraging the emotive power of sight, sound and motion, companies can engage audiences and communicate their unique story in a memorable way.
At Mezzolab, we specialize in helping businesses harness the power of video to build their brand. Our talented team of animators, illustrators, videographers and marketers know how to craft compelling explainer videos, product demos, customer testimonials and branded content that captures attention and drives results.
Why Video is Vital for Brand Storytelling
Consider these eye-opening video marketing statistics:
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- 84% of people say they've been convinced to buy a product or service by watching a brand's video. (Wyzowl)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
The verdict is clear - if you want your brand story to stick, video is the way to go. A well-produced video allows you to control your narrative, evoke emotion, and deliver large amounts of information quickly in a format humans are hardwired to engage with and retain.
Elements of Effective Brand Storytelling Videos
So what makes a brand video compelling vs. forgettable? Here are some key elements to keep in mind:
1. Know Your Audience
The first step is understanding who you are trying to reach. What are their pain points, goals and motivations? What kind of content resonates with them? Develop detailed buyer personas to inform your creative direction.
2. Have a Clear Message
What is the one thing you want viewers to take away from your video? Hone in on a single, focused message rather than trying to cram in too much. Think through the customer journey and what info is most relevant at each stage.
3. Show, Don't Tell
Use the visual medium to your advantage with graphics, animation, dynamic text, etc. that reinforce your message. Avoid long blocks of complex text or talking head shots. The imagery should complement the voiceover.
4. Keep it Short and Sweet
Attention spans are short, so aim to get your point across in 60-90 seconds. Cut out any fluff and concentrate on the key bits of info that matter most to your audience. Use an attention-grabbing hook in the first few seconds.
5. Invest in Quality
Your video is often a first impression of your brand, so put your best foot forward. Work with experienced professionals who can bring your vision to life with high production value. Avoid cheesy stock footage or graphics.
6. Include a CTA
Don't forget to give viewers a next step, whether it's visiting your website, signing up for a demo or following you on social media. Make sure your branding and contact info are visible.
Types of Brand Videos to Consider
There are many different approaches you can take with brand storytelling videos:
Explainer Videos
These short animated videos provide an overview of your product, service or company in a simplified way. Popular explainer video styles include motion graphics, whiteboard videos, kinetic text videos and character animations.
At Mezzolab, we have produced dozens of high-converting explainer videos for clients across industries. Check out recent examples we created for Xcell, Storygize, Nextcloud, and Ginger.
Customer Testimonials
There's nothing more powerful than a satisfied customer touting your brand. Testimonial videos allow you to leverage social proof to build trust and credibility with your target audience.
We can help you identify your happiest customers and coordinate professional video shoots to capture their stories on camera. See testimonial videos we produced for Pluravida, Atmosphere, and Remote Benefits.
Product Demos
Show don't tell when it comes to your product's features and benefits. A video walkthrough is much more compelling than bullets on a webpage. Tutorial and demo videos educate customers on how to get the most out of your product.
Our team can plan and produce professional live action or screencast demos optimized for engagement. We created informative product videos for companies like Briiief, Performetric and ArchDaily.
Company Culture Videos
Give audiences a behind-the-scenes look at the people and passion that drive your company. Company story and culture videos are a chance to show your human side and build a connection beyond your product/service.
We love helping brands bring their unique personality and values to life through documentary-style videos. Whether it's employee stories, office tours, or event coverage, we'll capture your company culture in an authentic way.
Getting Started with Brand Videos
Not sure where to begin with brand storytelling videos? Here's a quick roadmap:
Set clear goals for your video. What do you want to achieve?
Determine your target audience and key messages.
Decide what type of video(s) will work best based on your goals and audience.
Allocate a video budget and timeline. Quality videos are an investment.
Hire an experienced video production partner like Mezzolab to help concept and create your video.
Promote your video across relevant channels - website, social media, email, ads, etc.
Analyze video performance and viewer feedback to optimize future efforts.
Why Choose Mezzolab as Your Brand Video Partner?
With over [XX] years of experience, the Mezzolab team has the creativity and technical chops to bring your brand story to life through the power of video. We've produced 600+ videos for 180+ happy clients around the world.
Our full-service video production process covers everything from initial concepts and storyboards to professional filming, editing, motion graphics, sound design, and more. We take care of all the heavy lifting, so you can focus on your business.
Most importantly, we get results for our clients. The average Mezzolab video generates a [XXX] increase in user engagement and drives [$XX] in incremental revenue. We also provide detailed reporting on key video metrics.
Video Samples
Don't just take our word for it. Check out our extensive portfolio of video work for companies large and small:
- See how we told Xcell's product story in 90 seconds
- Watch the brand video we created for Storygize
- View Nextcloud's animated explainer we produced
- Ginger's live action explainer shows their service in action
- Hear from happy Pluravida customers
- Atmosphere explains their HR platform via video
- Mezzolab breaks down Remote Benefits' value prop
- An engaging product walkthrough for Briiief
- Performetric's metrics come to life in this demo
- Animating ArchDaily's software user experience
Let's Talk Video
Ready to harness the power of video to elevate your brand story and connect with more customers? Contact the Mezzolab team today for a free consultation. We'd love to learn more about your video needs and how we can help.
Be sure to also check out our:
- Blog full of video marketing tips and customer success stories
- Reviews from our delighted past video clients
With the right video content, your brand story can reach new heights. Let Mezzolab help you get there.
