Top 30 Benefits of Explainer Videos - Quick guide
In this article, we will explore the top 30 benefits of using explainer videos, shedding light on their importance and how they can positively impact your marketing efforts.
2. What are explainer videos?
Explainers are an excellent tool for introducing a product, service, or idea to your target audience. They typically range from 60 to 90 seconds and are crafted to highlight the key features, benefits, and value propositions of what you're offering.
3. Increased engagement and attention
One of the primary benefits of explainers is their ability to capture and hold the viewer's attention. With their visually appealing animations, compelling narratives, and concise format, animated explainer videos are highly effective in engaging viewers and conveying your message effectively.
4. Simplifies complex information
Explaining complex concepts or intricate processes can be challenging, especially when dealing with text-based content. However, explainer videos excel in simplifying such information by breaking it down into easily digestible visual and auditory elements. Animation is created to show a high level overview of the company's services, but not only. By using simple and relatable visuals, animated explainer videos help viewers understand even the most intricate topics.
5. Boosts conversion rates
When used strategically, animated explainer videos can significantly improve conversion rates. By showcasing the value and benefits of your product or service in an engaging manner, animated explainer videos can convince potential customers to take action. Studies have shown that incorporating explainer videos on landing pages can increase conversion rates by up to 40%.
6. Enhances brand awareness
A well-crafted explainer video can be an excellent branding tool. By incorporating your brand's visual elements, tone of voice, and core messaging, you can create a memorable and cohesive brand experience. When viewers watch your explainer video, they not only learn about your offering but also develop familiarity with your brand, helping to enhance brand awareness.
7. Improves search engine rankings
Animated Explainer videos have a positive impact on search engine optimization (SEO).
Websites with video content are more likely to rank higher in search engine results pages.
Additionally, incorporating videos on your website increases the average time visitors spend on your site, a factor that search engines consider when determining rankings.
8. Appeals to mobile users
With the growing dominance of mobile devices, it's essential to cater to the needs of mobile users.
Animated Explainer videos are inherently mobile-friendly, as they provide a visual and interactive experience that works well on small screens.
By incorporating animated explainer video in your marketing strategy, you can effectively engage and appeal to mobile users, and drive more traffic.
9. Provides a better understanding
Humans are visual creatures, and we often comprehend visual information better than text alone.
Animated Explainer video leverages this natural inclination and offers a visual representation of your message.
By combining visuals, audio, and text, an explainer video provides a multi-sensory experience that facilitates better understanding and retention of information.
10. Showcases products or services effectively
An explainer video is a powerful tool for showcasing your products or services effectively.
By demonstrating how your offering works or how it can solve a problem, you can provide potential customers with a clear and engaging presentation.
This visual demonstration helps them visualize how your product or service can benefit them.
11. Grabs viewers' attention
In today's fast-paced digital world, capturing and holding viewers' attention is paramount.
An animated explainer video, with its dynamic animations, engaging narratives, and concise format, excels at grabbing viewers' attention from the start.
By presenting your message in an entertaining and visually appealing way, you can captivate your audience and make a lasting impression.
12. Facilitates social sharing
Explainer videos have a high potential for social sharing. People are more likely to share visually compelling and informative videos with their friends and social media followers. By creating engaging explainer videos, you can tap into this social sharing potential and expand the reach of your message organically.
13. Builds trust and credibility
Trust and credibility are crucial factors in building strong relationships with your target audience.
A great explainer video allows you to establish trust by showcasing your expertise, addressing common pain points, and demonstrating how your offering can provide solutions.
When viewers perceive your brand as trustworthy and credible, they are more likely to engage with your business.
14. Increases website traffic
Including an explainer video on your website can lead to increased website traffic.
Engaging videos attract visitors and encourage them to explore your site further.
Furthermore, when visitors spend more time on your site watching videos, it signals to search engines that your content is valuable and relevant, leading to improved organic traffic.
15. Boosts email marketing campaigns
Incorporating explainer videos in your email marketing campaigns can significantly enhance their effectiveness.
Videos in emails have been shown to increase click-through rates and engagement.
Including a video thumbnail in your email can capture the recipient's attention and entice them to watch the video, leading to better campaign results.
16. Helps in training and employee onboarding
The benefit of animation over live action video is that animated explainer videos are not limited to marketing purposes; they can also be used for internal training and employee onboarding.
With explainer videos, you can effectively communicate processes, procedures, or training materials to your employees in a concise and engaging manner.
This helps streamline the onboarding process and ensures consistent messaging.
17. Expands reach through video sharing platforms
Sharing your animated video on popular video-sharing platforms, such as YouTube or Vimeo, can expand your reach and attract a wider audience and show them a quick overview of your ideas and goals.
These platforms have built-in audiences actively searching for informative and entertaining content.
By optimizing your videos for these platforms, you can reach potential customers who may not have discovered your business brand otherwise.
18. Improves customer support and satisfaction
Animated video can also be valuable for customer support purposes - this is the perfect example.
By creating videos that address common customer questions or demonstrate troubleshooting steps, you can provide self-help resources that enhance customer satisfaction.
These videos allow customers to find solutions on their own, reducing support ticket volumes and improving overall customer experience.
19. Increases conversion rates in sales presentations
Incorporating explainer videos in your sales presentations can have a significant impact on conversion rates.
These videos enable you to present your product or service in a visually appealing and engaging manner, making your sales pitch more compelling.
By effectively communicating the value and benefits, you can increase the likelihood of closing deals.
20. Enhances the learning experience
Explainer videos can significantly enhance the learning experience.
They help to learn with fun.
Whether it's educational content, training material, or tutorials, animated videos provide a visually engaging and interactive format that keeps learners motivated and interested.
The combination of visuals, audio, and text helps learners absorb information more effectively and retain it for longer periods.
21. Supports effective storytelling
Storytelling is a powerful tool in marketing, and explainer videos excel in telling stories.
By crafting a compelling narrative that resonates with your target audience, you can create an emotional connection and leave a lasting impression on a company.
By integrating storytelling elements into your explainer videos, you can make your message more memorable and impactful.
Having a great explainer video can save time and effort in communication by condensing complex information into a concise and engaging format.
Instead of relying on lengthy text explanations (boriiiing) or time-consuming meetings, you can direct stakeholders, clients, or team members to watch an explainer video that effectively communicates the desired message.
This streamlines communication and ensures consistency.
23. Appeals to different learning styles
People have different learning styles, and explainer videos cater to various preferences.
Visual learners benefit from engaging animations and illustrations, while auditory learners can absorb information through the accompanying narration or dialogue.
By appealing to different learning styles, you can ensure that your message resonates with a broader audience.
24. Differentiates from competitors
In a crowded marketplace, standing out from competitors is crucial.
Different types of explainer videos provide a unique and engaging way to differentiate your brand.
By showcasing your product or service in a visually compelling manner, you can create a memorable impression that sets you apart from the competition.
25. Establishes emotional connections
Emotions play a significant role in decision-making, and explainer videos can tap into this by establishing emotional connections.
Through carefully crafted storytelling, relatable characters, or evocative visuals, you can evoke emotions that resonate with your target audience.
This emotional connection can influence their perception of your brand and drive action.
26. Drives social media engagement
Social media platforms thrive on visually appealing and shareable content.
Explainer videos are highly shareable and can generate significant engagement on social media. A video post usually gets more likes than an article.
By creating videos that educate, entertain, or inspire, you can spark conversations, encourage likes and shares, and expand your brand's reach across social media platforms.
27. Provides measurable results
One of the advantages of using animated explainer videos is the ability to measure their impact.
Through video analytics tools, you can track metrics such as views, engagement rates, click-through rates, and conversions.
These insights allow you to assess the effectiveness of your videos and make data-driven decisions to optimize your video marketing strategy.
28. Generates leads and grows revenue
Effective explainer videos can generate leads and contribute to revenue growth.
By showcasing the value and benefits of your offering, you can capture the interest of potential customers and entice them to take the desired action, such as signing up for a newsletter or making a purchase.
When implemented strategically, explainer videos can become powerful lead-generation tools.
29. Increases shareability on social media platforms
Social media platforms are a breeding ground for viral content.
Explainer videos, with their engaging and informative nature, have a high potential for shareability.
When viewers find value in your video content, they are more likely to share it with their social networks, spreading awareness of your brand and potentially reaching new audiences.
30. Conclusion
In conclusion, the benefits of using explainer videos are vast and impactful.
From increased engagement and attention to improved conversion rates, brand awareness, and search engine rankings, explainer videos offer a versatile and effective tool for conveying information, promoting products or services, and engaging with your target audience.
By leveraging the power of visuals, storytelling, and concise messaging, you can harness the full potential of explainer videos in your marketing strategy.
FAQs
1. How long should an explainer video video be?
An ideal explainer video usually ranges from 60 to 90 seconds.
This duration allows you to deliver your message concisely while maintaining viewers' attention.
2. Can an explainer video work for any industry?
Yes, an explainer video can be effective in any industry.
Whether you're in technology, healthcare, finance, or any other sector, explainer videos can help simplify complex ideas and engage your target audience.
3. How can I ensure my animated explainer video is engaging?
To create an engaging explainer video, focus on storytelling, use captivating visuals, incorporate a compelling narrative, and tailor the content to resonate with your target audience's needs and pain points.
4. Can an animated explainer video improve customer support?
Absolutely. Explainer videos can serve as self-help resources, providing customers with step-by-step instructions or troubleshooting tips.
By offering these resources, you can empower customers to find solutions on their own, reducing support ticket volumes and enhancing customer satisfaction.
