Ginger: Recruitment - MezzoLab Animation

Amazing experience with MezzoLab! The team was very receptive to our feedback and got the project done in an efficient manner. The MezzoLab team is also very organized and made the process seamless. We cannot wait to work with them again.

Zhané GayByrd

DEIB Program Specialist at Headspace Health

Challenge

Ginger was on the hunt for top talent to join their team. The goal was to beef up their employer branding to show potential recruits just how awesome a place Ginger is to work at.

Solution

We made a lively animated explainer video that gave a sneak peek into life at Ginger. It showcased the company culture, benefits, and why it's a fantastic place to work, making it super clear why Ginger should be on any job seeker's radar.

Results

Ginger saw an uptick in job applications from quality candidates. The video was a hit, giving potential employees a taste of Ginger's vibrant culture, and proving that strong employer branding is a secret weapon when it comes to attracting top talent. Ginger was able to communicate at scale and grow their team of therapists & coaches to serve 25 million people.