Qwill: Explainer Video - MezzoLab Animation

MezzoLab have been fantastic to work with. We had a very specific vision heading into this project and, candidly, we're concerned they wouldn't be able to pull it off. However, the end results were fantastic. Will definitely be doing more work with these guys in the future!

Greg Glass

CEO at Qwill

Challenge

Qwill had a tough task - they wanted to make estate planning, a typically grim topic, fun. They also aimed to boost conversion rates on their website and app stores.

Solution

We created a hilarious explainer video with a John Cleese-style voiceover that brought the fun to estate planning. It showed off the major benefits of Qwill in a way that got viewers laughing and learning at the same time.

Results

The animated explainer video was a smash hit. It made estate planning fun and highlighted why Qwill is a must-have tool. Qwill saw their website and app store conversion rates climb, proving that even serious topics can benefit from a touch of humor.