MyHeritage: Hidden Treasure
Uncovering your hidden treasure.
Challenge
MyHeritage wanted to create an animated ad that would capture the essence of discovering one's unique story through their platform. The challenge was to evoke curiosity and emotion while conveying the benefits of using MyHeritage for personal genealogy research.
Solution
We designed a captivating animated ad that takes viewers on a journey of self-discovery. Through a blend of visually stunning animation and a heartfelt narrative, the ad showcases the power of MyHeritage in uncovering the rich tapestry of one's family history and heritage.
Results
The animated ad struck a chord with viewers, sparking their curiosity and emotions. It successfully conveyed the joy and excitement of discovering one's story through MyHeritage. The ad not only generated interest and engagement but also drove an increase in sign-ups and usage of MyHeritage's DNA testing & genealogy research platform.
MyHeritage
MyHeritage is a leading online genealogy platform that empowers individuals to discover, preserve, and share their family history.
With a vast collection of historical records, intuitive search tools, and advanced DNA testing capabilities, MyHeritage enables users to delve into their roots and connect with long-lost relatives.
Health & Tech
Tel-Aviv, Israel
B2B
2003
