Qwill: Explainer Video
Making the topic of "planning your own demise" fun.
MezzoLab have been fantastic to work with. We had a very specific vision heading into this project and, candidly, we're concerned they wouldn't be able to pull it off. However, the end results were fantastic. Will definitely be doing more work with these guys in the future!
Greg Glass
CEO at Qwill
Challenge
Qwill had a tough task - they wanted to make estate planning, a typically grim topic, fun. They also aimed to boost conversion rates on their website and app stores.
Solution
We created a hilarious explainer video with a John Cleese-style voiceover that brought the fun to estate planning. It showed off the major benefits of Qwill in a way that got viewers laughing and learning at the same time.
Results
The animated explainer video was a smash hit. It made estate planning fun and highlighted why Qwill is a must-have tool. Qwill saw their website and app store conversion rates climb, proving that even serious topics can benefit from a touch of humor.
Qwill
Qwill offers a comprehensive platform for digital estate planning.
By making it easier to create and manage legal documents, Qwill is democratizing access to legal services and promoting peace of mind for users.
Legal & Tech
USA
B2B
2017
